Base of Pyramid

• Developing nations are rapidly becoming an ‘emerging market’ for international companies. With an estimated 4 billion people living under $2 a day, people living at the ‘Base of the Pyramid’ form an interesting market.
  
  How to combine business growth and sustainable local development? Better Future helps companies to understand living conditions and people’s needs in developing nations in Africa and Asia. Key challenge is to develop a business & delivery model that serves the real needs of people and proves to be financially viable.
  
  Better Future has established links between local enterprises and international companies. For multinational clients we have facilitated
• ‘BoP Journeys’, in which corporate teams have worked together with local entrepreneurs and communities, in order to create successful BoP services and products.